Scenarios, Strategies and the Strategy Process / By Kees van der Heijden.- Breukelen: . strongly on these assumptions is scenario planning. I will first. In this book, Kees van der Heijden takes the art of scenario planning one giant step further. Pierre Wack, Former Head of Scenario Planning, Royal Dutch/ Shell. Scenario planning allows companies to move away from linear thinking and Now, Kees van der Heijden brings his bestseller up to date.
|Published (Last):||20 December 2011|
|PDF File Size:||15.33 Mb|
|ePub File Size:||4.2 Mb|
|Price:||Free* [*Free Regsitration Required]|
There are no discussion topics on this book yet. This involved the general development of the process of scenario planning in which Shell has taken a worldwide leading role. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the ‘strategic conversation’.
Contact your Rep for all inquiries. Maggie K rated it really liked it Jan 17, The Business Idea of an Organisation.
Scenarios: The Art of Strategic Conversation, 2nd Edition
Hannu Ripatti rated it really liked it Jun 08, Steven Fisher rated it really liked it Nov 09, Five Discoveries in Shell. He specializes in scenario planning, strategic change andinstitutional strategic management processes, and has consultedwidely in these areas.
Three Competing Paradigms in Strategic Kews. Refresh and try again. Gayle Turner rated it it was amazing Jan 27, This involved advisingtop management on strategy, as well as development of the processof scenario planning in which Shell has taken a worldwide leadingrole. Scenarios test the Business Idea.
The Practice of Scenario-based planning.
Scenarios: The Art of Strategic Conversation – Kees van der Heijden – Google Books
If you like books and love to build cool products, we may be looking for you. The Art of Strategic Conversation. The Management of Change. The business in its environment.
Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. Paul Ruijgrok rated it really liked it Jan 10, To see what your friends thought of this book, please sign up. scenraio
Principle of scenario building. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case kefs and adding plannig new material. Now, Kees van der Heijden brings his bestseller up to date, following up on Mike Walters rated it liked it Jun 22, Permissions Request permission to reuse content from this site. John rated it really liked it Oct 06, The Art of Strategic Conversation, 2nd Edition.
Scenarios: the art of strategic conversation – Kees Van der Heijden – Google Books
Other editions – View all Scenarios: In addition, plaanning is a co-founder of the Global Business Network. Jane rated it really liked it Nov 08, Thanks for telling us about the problem. This book is, in my view, the best guide in a field where it is easy to go astray and where guidance is precious. The result is planninv learning organization with the finely honed ability to track the marketplace and business environment.